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10/02/2016 10:54am

Small town venture, Gai, wants to set a benchmark as a successful software company

image Small town venture, Gai, wants to set a benchmark as a successful software company

New Delhi,  Feb 10 (KNN) Based in Dharamshala, a small town in Himachal Pradesh, Gai took the charge of delivering  highest quality websites on-time at highly competitive costs, and claims to 'make a difference' in the web-presence of the organisations.

In conversation with Nitish Chopra, founder of Gai, KNN learnt about the success story of the web service provider start-up.

“Gai is a web-development company with a motive to transcend our client's business goals, imagination and ideas into a unique digital experience.gai was brought up in Dharamshala to promote the ITES industry in Himachal Pradesh away from Tier 1 cities” Chopra told us..

Gai was brought up with a motive to balance technology and sustainability in unique environments.

The founder refers Gai as an ‘early adopter of technologies’ and has been shaping up the raw talent to compete in the global market.

“Our time to learn and deploy a new technology in production environments is efficient and powerful, for example our website was developed in Drupal8 several months before its official release of Drupal 8 CMS” says Chopra.

Talking about the potential market size of the product, the founder said, “We do not have any flagship product. We are service providing company and IT-BPM sector in India grew at a Compound Annual Growth rate (CAGR) of 15 per cent over 2010-15” .

Not having any marketing front for the business, the entrepreneur believes that their work and customers are the best promoters of their business.

Gai, being a start-up venture had to encounter several obstacles in its journey. In reference to the risk taken, Chopra said, “Being a start-up in small-town India, in the foothills of the Himalayas has been sometimes difficult, but an incredibly enriching experience for all concerned. More that 50% of our team are from around this area;  With the experience gained over the years,  the ‘Dharamshala Model’ will shape how successful Software Companies can be created all over India, especially in 2 and 3-tier towns”.

Gai is still working on some issues like equalizing the women men ratio in the firm.
With the workforce of 40 employees, Gai specialises in aligning the website in terms of design, UI/UX, functionality and then create and maintain the website in keeping with growing organisation.

The founder is a firm believer in the Government’s support for start-up ventures as the emerging start-ups provide abundant talent across disciplines.

“The PM, Narendra Modi on 16th January, 2016 unveiled the historic Start-up Action Plan. 1 of the major point is: ‘promote growth of start-ups, profit of start-ups, set up after April 1, 2016, shall be exempted from income-tax for a period of three years,” Chopra stated.
Chopra believes in real identification of the problem and carving out an apt solution for it. For the starters, Chopra gave the advice, “Identify a real-world problem, and solve it correctly to derive maximum value from it”. (KNN/ J)


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