New Delhi, Mar 16 (KNN) E-commerce player Snapdeal has joined hands with Japan External Trade Organization (JETRO) to showcase products from popular SME brands from Japan on Snapdeal.

JETRO products across various categories including electronic devices, accessories, kitchenware and personal care directly will now be up for sale on Snapdeal website.

Snapdeal will feature a specially curated store exhibiting a slew of products ranging from contact lenses, stationery, electronic device accessories, kitchenware, personal care, storage and display as well as sewing.

"We are very proud to be the exclusive partners with JETRO and look forward to our association. By way of this partnership, we are confident that we will be able to showcase the best of Japanese SMEs and bring a wide assortment of high quality Japanese products to the Indian market. At Snapdeal, it is our endeavor to cater to all needs of our customers and over time we hope to add more brands and products to JETRO's ensemble," said senior vice president Business, Snapdeal, Vishal Chadha.

"We are delighted to partner with Snapdeal and bring a wide range of Japanese products to India. In Snapdeal, we have found an ideal platform for new Japanese companies to promote products which will not only help them gain visibility in front of thousands of potential customers but also act as a stepping stone for them to build their brand and presence in India. Japanese consumer products has been well received by consumers all over Asian countries and they are a preferred choice over products from other countries," said chief director general JETRO India, Kazuya Nakajo.