New Delhi, July 16 (KNN) Taking a revolutionary step to serve and connect the farmers digitally, IFFCO, the world’s largest processed fertilizer cooperatives has launched a social e-commerce app and web portal “IFFCO iMandi”.

The objective of this initiative is to bring the benefits of digital technologies to every farmer and bring the digital revolution to rural India.

In line with the PM vision for ‘Digital India’, all e-commerce and digital initiatives of IFFCO shall be available on the IFFCO iMandi platform.

iMandi is a strategic investment by IFFCO eBazar Ltd, which is 100% subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology company promoted by experienced professionals, having vast experience in agriculture industry and mobile / internet technologies.

About this initiative, Dr. US Awasthi, Managing Director, IFFCO said, “After spearheading the campaign across India to sensitize the farmers about the use of online and digital transactions, we are proud to come up with an app ‘IFFCO iMandi’.

She said that it is a “One Stop Shop” for agriculture inputs & produce FMCG, electronics, loans, insurance, etc.

This app will address all needs of the farming community and aims to cater to captive user base of 55 million farmers, she added.

Commenting over this digital move, V.K. Agarwal, Founder of iMandi Pte Ltd said “IFFCO and iMandi are certain that through this Indian Cooperative Digital Platform, they will empower a billion lives through its digital inclusive technology”.

He said that this project will be implemented on an unparalleled reach and scale.

Therefore, iMandi shall be India’s largest rural social e-commerce play by utilizing exclusive access to IFFCO`s more than 55,000 Point of Sales, 36,000 Cooperative Societies, more than 30,000 warehouses and having access to 250 million rural consumers at 16,000 Pin codes, covering over a third of India, he added.

iMandi is available for download at Play Store & App Store for Android and iOS phones and accessible on web at www.iffcoimandi.in.

Users can join various forums  for advisory contents based on different topics of interest; they can talk to subject-matter experts and get advice on various problems. Even they can also share their success stories with others.

Under the Agriculture Inputs marketplace, farmer can presently buy all IFFCO products, including fertilizers (Chemicals, WSF, Organic, Bio, etc.), agro chemicals and seeds at a discounted price and get free delivery at their doorstep.

Farmers can execute the transaction either through mobile app, web portal or call centre assistance by calling on Toll Free No. 1800 2000 344.

Also, in the near future, farmers will be able to sell their produce online at the best prices. iMandi will also facilitate access to a variety of financial services like loans, insurance, etc.

Apart from Hindi and English, this App will be available in over 10 regional languages, to cater to every farmer in India. It has been designed keeping in mind global standards, with a focus on rural Indian audiences.