New Delhi, Aug 10 (KNN) American tech giant Microsoft has joined the Indian government-backed platform join Open Network for Digital Commerce (ONDC) with an aim to introduce social e-commerce in the Indian market.

ONDC is an initiative aiming at promoting open networks for all aspects of exchange of goods and services over digital or electronic networks.

The tech corporation will also unveil a shopping app in India which will allow buyers to discover the best price offered by retailers and sellers.

Calling it a win-win for both buyers and sellers, Microsoft said that it will enable them to connect without dependency on any e-commerce solution.

Commenting on Microsoft being the first major tech company to join the ONDC network, T. Koshy, MD chief executive of ONDC said, “Microsoft can implement its creative ideas like social commerce faster using the strength of ONDC’s open network users.”

Partnership with Microsoft is a testament to our credibility to foster an open e-commerce ecosystem with numerous possibilities, Koshy added.  (KNN Bureau)