New Delhi, Jan 12 (KNN) To equip the Small and Medium Enterprises (SMEs) with new-age strategies, the Axis Bank hosted the 5th edition of ‘Evolve’, an annual knowledge series for the bank’s Small and Medium Enterprises (SME) customers.

Conceptualized in 2014, ‘Evolve’ is a platform for SMEs to learn and interact with leaders who have driven the wheels of innovation in their companies across areas of Manufacturing, Distribution, and Marketing & Technology etc.

Through this platform, the bank aims to equip its SME customers with non-financial resources such new-age strategies, case-studies, operational know-how, regulatory and governmental affairs etc. that influences their business.

The current edition ‘Innovation in SME business ‘focused on how SMEs can successfully bring in the innovations across their businesses.

The Bank has engaged with the industry experts comprising of successful SME entrepreneurs who have been driving innovation in their companies, to share their strategies, mantras, case-studies which can help the others SME.

During the seminar, Mahesh Prabhu, Vice President & Global Head of Innovation, ITC InfoTech & John. K. Paul, Managing Director of Popular Vehicles and Services Ltd. discussed the interesting possibilities of innovation in the other functionality of the business that will enable them to keep pace with the ever changing dynamics of the industry.

During the launch, President & Head, SME, Axis Bank, J. P. Singh said, “We firmly believe that SMEs are the drivers for economic growth of the nation and are constantly working for the progress of SMEs. As a true partner in progress, in addition to financial support, we believe in offering SMEs non-financial services also that can truly help SMEs grow their businesses holistically.”