Lucknow, Jan 27 (KNN) Lauding One District One Product (ODOP), the Uttar Pradesh (UP) Chief Minister Yogi Adityanath said that the scheme has helped in generating more employment and led to exports worth Rs 1.16 lakh crore in just one year.

While interacting with journalists at his residence here on Sunday, a day after celebration of UP Diwas, he said while initiatives and incentives are afoot to attract big investments in the industrial sectors, the Government is simultaneously focussing on the MSME Sector.

“Every opportunity is being used to promote the ODOP Scheme as it has given a new boom to the MSME Sector and helped in generating more employment. Support from the administration has delivered a very good result. Exports of products under the ODOP Scheme has led to exports worth `1.16 lakh crore in just one year is a testimony of the success of the Scheme,” he added.

“While support is being given at every level to the MSME sector and linking the ODOP with various schemes of the State and Centre, even a little hand holding acts as a catalyst to the ODOP as people are ready to work for such initiatives and take them forward,” he said.

He further said that in districts where there was no product of speciality, certain products were linked to those districts to bring them under the ambit of the ODOP.

The ODOP Scheme launched in 2018 involves identification of at least one special product or enterprise endemic to one of the 75 districts in the State and incentivising the production to leverage exports of the handicrafts.