ENA Features 2018-11-15 08:00:53 <p><strong>New Delhi, Nov 15 (KNN)</strong> MSMEs should build a business that fits for the future, Saskia Loer Hansen, Pro-Vice-Chancellor (International), Aston University told KNN India at an event India and Sustainability Standards.</p> <p>Growing in sustainable manner is necessary, so that you can be proud about what you are handing over to future generation, she added.</p> <p>She said, Key challenge for MSMEs is the bottom line, where often shortcuts are used which straddles the short term requirements of running a start-up in a long term perspective.<br /> <br /> We work every day with MSME to grow and survive, Saskia said. So it is absolutely critical that there is collaboration between government, universities, companies, chamber of commerce, etc.</p> <p>MSMEs should engage in collaboration and partnership. It is the core of sharing knowledge knowledge she mentioned.</p> <p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/5HwTjZpKMFs" width="560"></iframe></p> 21304 https://knnindia.co.in/news/newsdetails/features/msmes-should-build-a-business-that-fits-for-the-future-expert 2018-11-15 08:00:53 knnindia.co.in