ENA Sectors 2019-08-23 09:23:03 <p><strong>Mumbai, Aug 23 (KNN)</strong> The Union Minister for Textiles, Smriti Zubin Irani launched Project SURE, a move towards sustainable fashion at Lakm&eacute; Fashion Winter/Festive 2019, in Mumbai.</p> <p>The SURE project is a commitment by Indias apparel industry to set a sustainable pathway for the Indian fashion industry. SURE stands for Sustainable Resolution a firm commitment from the industry to move towards fashion that contributes to a clean environment.</p> <p>The project has been launched by the Textile Minister, along with Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakm&eacute; Fashion Week.</p> <p>Speaking on the occasion, she said The step taken today makes for not only responsible business but also smart business.</p> <p>President of the Clothing Manufacturers Association of India, Rahul Mehta, said: In the past, several products and processes of our industry were not environment-friendly. It is a tremendously responsible and timely step taken by the apparel industry of India, especially the signatories, to commit to move towards sustainable fashion. It is a matter of pride for us at CMAI to be associated with and be one of the drivers of this most crucial Resolution.</p> <p>Project SURE, driven by the leading industry association CMAI, along with a leader in sustainable fashion IMG Reliance, will be the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.</p> <p>This framework would help the industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve long-term sustainability targets.</p> <p>Project SURE opens a new dialogue to accelerate concrete actions for sustainability and climate action, and reduce environmental costs, through the entire value chain of clothes manufacturing, said Renata Lok-Dessallien, Resident Coordinator, United Nations in India.</p> <p><iframe frameborder="0" height="500" id="mgiframe" src="//mg.mgid.com/mghtml/framehtml/c/k/n/knnindia.co.in.338951.html" width="100%"></iframe></p> 23506 https://knnindia.co.in/news/newsdetails/sectors/irani-launches-project-sure-a-commitment-by-indian-apparel-industry-to-move-towards-sustainable-fashion 2019-08-23 09:23:03 knnindia.co.in