ENA State 2019-11-14 09:54:22 <p><strong>Chandigarh, Nov 14 (KNN)</strong> The Punjab Government has collaborated with a e-commerce player, Pumpkart, to enable micro, small and medium enterprises (MSMEs) from across Punjab to explore the untapped markets and sell their products online.</p> <p>With an aim to reduce transaction cost, approach untapped markets and avoid intermediaries for MSMEs in the state, the Punjab Government has signed a Memorandum of Understanding (MoU) with Punjab-based B2B e-commerce player Pumpkart.</p> <p>Vini Mahajan, Additional Chief Secretary, Industries &amp; Commerce, Punjab said the signing of MoU will go a long way in promoting MSMEs of Punjab.</p> <p>Sibin C, managing director, Punjab Small Industries &amp; Export Corporation (PSIEC) said, The MSME sector is the strength of our state. After the tie-up with Pumpkart, we are now looking at other e-commerce platforms also. I think a lot of awareness is required in this regard. That is why the government has been organising awareness camps to underline the need for e-commerce among the MSME sector.</p> <p>Under the MoU, PSIEC will facilitate interaction between Pumpkart and other e-retailers with Punjab-based MSMEs to help them list their products on the e-commerce platform.</p> <p>It will also share information about the product clusters across various districts of Punjab, duly vetted by District Industries Centre (DICs).</p> <p>In addition to this, it will also drive awareness and adoption of the programme via seminars, e-mailers and other marketing tools.</p> <p>Pumpkart will conduct training and on-boarding workshops for MSMEs and will be facilitated by the state government.</p> <p>The e-retailer would provide exclusive concessions and special services to the MSMEs listed through this engagement, including waiver of on-boarding fee and concessions on transaction fee.</p> <p>Pumpkart CEO KS Bhatia said, Punjab has over 2 lakh MSMEs and our business model will give them a direct access to the domestic market without adding to their costs. We plan to bring in at least 10% of these MSMEs on the e-commerce platform in the next two years.</p> <p>Products like Home, kitchen appliances, electrical products, industrial goods, sports goods, cycle and cycle parts, agriculture implements, office supplies, handicrafts and Phulkari will be sold online.</p> <p><iframe frameborder="no" scrolling="no" src="https://nativclick.com/test/3419.html" style="width:700px; height:250px;"></iframe></p> <p>---------------------</p> <p><iframe frameborder="0" height="500" id="mgiframe" src="//mg.mgid.com/mghtml/framehtml/c/k/n/knnindia.co.in.338951.html" width="100%"></iframe></p> 24022 https://knnindia.co.in/news/newsdetails/state/punjab-govt-handholding-its-msme-players-to-sell-their-products-online 2019-11-14 09:54:22 knnindia.co.in