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<root>
    <author>ENA</author>
    <category>Sectors</category>
    <date>2022-03-25 09:26:17</date>
    <fulldesc>&lt;p&gt;&lt;strong&gt;New Delhi, Mar 25 (KNN)&lt;/strong&gt; Indian cricketer Virat Kohli who is the brand ambassador of Rage Coffee has also made investments in the startup which manufactures and markets coffee products.  &lt;/p&gt;&#13;
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&lt;p&gt;However, the amount invested by Kohli in the Delhi-based startup hasnt been disclosed to the public.&lt;/p&gt;&#13;
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&lt;p&gt;Speaking on getting Virat Kohli onboard, Rage Coffee Founder and CEO Bharat Sethi said,  Apart from being a world-class athlete, Virat is also a fitness enthusiast, who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard.&lt;/p&gt;&#13;
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&lt;p&gt;Kohli emphasised on how the team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years.&lt;/p&gt;&#13;
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&lt;p&gt;I see tremendous potential for the brand to become one of the most iconic coffee companies of our time,  he said.&lt;/p&gt;&#13;
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&lt;p&gt;The D2C brand has planned to enlarge its presence on the digital space as well as offline across India.&lt;/p&gt;&#13;
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&lt;p&gt;For marketing and distribution activities it is planning to utilize the fresh capital.&lt;/p&gt;&#13;
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&lt;p&gt;The company will also use the funds to scale production, launch innovative new products and add senior management talent.&lt;/p&gt;&#13;
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&lt;p&gt;Last year in August 2021, Rage Coffee had raised USD 5 million of growth capital as part of its series A funding round led by Sixth Sense Ventures. &lt;em&gt;&lt;strong&gt;(KNN Bureau)&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&#13;
</fulldesc>
    <id>28711</id>
    <link>https://knnindia.co.in/news/newsdetails/sectors/indian-cricketer-virat-kohli-invests-in-delhi-based-startup-rage-coffee</link>
    <pubDate>2022-03-25 09:26:17</pubDate>
    <source>knnindia.co.in</source>
    <title>Indian Cricketer Virat Kohli invests in Delhi-based startup Rage Coffee</title>
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