ENA State 2022-08-02 08:12:21 <p><strong>Lucknow, Aug 2 (KNN)</strong> To promote the micro, small and medium enterprises (MSME) products of Uttar Pradesh, the state government has reached out to Indian embassies in the US and European countries.</p> <p>The UP government aims to double its merchandise shipments to Rs 3 trillion in the next 4-5 years through such initiatives and strategies on national as well international level.</p> <p><strong><a href="https://bit.ly/3B9mZSj"><img alt="FOLLOW US on GOOGLE NEWS" src="https://knnindia.co.in//uploads/gallery/GoogleNews.jpg" style="border-style:solid; border-width:1px; height:95px; margin:1px; width:299px" /></a></strong></p> <p>Products will be displayed under the states flagship One District One Product (ODOP) scheme which will also include traditional handicrafts and indigenous products, as per Business Standard.</p> <p>Some of the Indian embassies that are identified by the state government are in the US, UK, Germany, Australia, Israel, Singapore, etc.</p> <p>To market the states merchandise basket the UP MSME department had already tied up with leading e-commerce platforms viz. Flipkart and Amazon.</p> <p>The states merchandise exports had jumped 30 per cent from Rs 1.07 trillion in 2020-21 to more than Rs 1.40 trillion in 2021-22, of which the ODOP basket contributed 72 per cent. <em><strong>(KNN Bureau)</strong></em></p> 30071 https://knnindia.co.in/news/newsdetails/state/up-govt-eyes-indian-embassies-in-us-uk-to-promote-msme-products 2022-08-02 08:12:21 knnindia.co.in