ENA Knowledge Resource 2022-11-29 11:09:26 <p><span style="font-size:14px"><strong>New Delhi, Nov 29 (KNN)</strong> Showing signs of consistent growth, the size of the Indian Direct Selling Industry has grown speedily to over USD 2 billion last year, said Indian Direct Selling Association (IDSA).</span></p> <p><span style="font-size:14px">Direct selling companies in India account for the industry whose worldwide estimation is over USD 180.5 billion.</span></p> <p><span style="font-size:14px"><strong><a href="https://bit.ly/3B9mZSj"><img alt="FOLLOW US on GOOGLE NEWS" src="https://knnindia.co.in//uploads/gallery/GoogleNews.jpg" style="border-style:solid; border-width:1px; height:95px; margin:1px; width:299px" /></a></strong></span></p> <p><span style="font-size:14px">Indian industry has grown at a CAGR of 15.7% over the past four years despite the COVID-19 pandemic and is likely grown even more rapidly.</span></p> <p><span style="font-size:14px">It is one of largest contributors to self-employment in India with over 80 lakh direct sellers in India and almost 50% of them are women.</span></p> <p><span style="font-size:14px">Rajat Banerji, Chairman, IDSA, said, The Direct Selling sector in India is at the threshold of growth. It has provided sustainable self-employment and micro-entrepreneurship opportunities for nearly 80 lakh Indians and has demonstrated consistent and sustained growth with a CAGR of 15.7% over the period of last four financial years.</span></p> <p><span style="font-size:14px">Direct selling involves the marketing of products and services directly to consumers in a personalised manner, away from permanent retail locations.</span></p> <p><span style="font-size:14px">IDSA is a part of World Federation of Direct Selling Associations (WFDSA) that is an international organisation representing the worldwide direct selling industry based in Washington DC.</span></p> <p><span style="font-size:14px">Member companies of IDSA include companies such as 4Life, Altos, Amway, Avon, Blulife, DXN, Enagic, Glaze, Herbalife, IMC, Jeunesse, K-Link, Modicare, Oriflame, PM International, Tianshi, Tupperware and Unicity. The members comprise of both Indian and international companies. <em><strong>(KNN Bureau)</strong></em></span></p> 31375 https://knnindia.co.in/news/newsdetails/knowledge-resource/indian-direct-selling-industry-grew-to-record-2-bn-last-year 2022-11-29 11:09:26 knnindia.co.in