ENA MSME 2023-05-30 16:25:57 <p><span style="font-size:14px"><strong>Mumbai, May 30 (KNN)</strong> According to a survey by GoDaddy, about 83 per cent small businesses in India started selling their products online in the past 5 years.</span></p> <p><span style="font-size:14px">Indian small businesses are also most active in starting their business online with actions that include building social media profiles (35%), online advertising (34%), and personal contact with potential customers (33%), said the survey.</span></p> <p><span style="font-size:14px"><strong><a href="https://bit.ly/3B9mZSj"><img alt="FOLLOW US on GOOGLE NEWS" src="https://knnindia.co.in//uploads/gallery/GoogleNews.jpg" style="border-style:solid; border-width:1px; height:95px; margin:1px; width:299px" /></a></strong></span></p> <p><span style="font-size:14px">As per GoDaddy 2023 Data Observatory globally, 46% of small businesses surveyed reported launching in the last 1-5 years, with India recording 55% of small businesses in the same period.</span></p> <p><span style="font-size:14px">It finds the importance of having an online presence is embraced by entrepreneurs.</span></p> <p><span style="font-size:14px">Globally 64% of small business owners surveyed said they make up to half of their annual revenue from online sales channels, and 37% reported making 51-100% of their revenue from online sales channels.</span></p> <p><span style="font-size:14px">And 61% globally reported using a website or online store or a combination as their sales channel.</span></p> <p><span style="font-size:14px">In India, 65% of respondents said they make up to half of their revenue from online sales, and the other 36% of respondents make over 50% of their revenue from online sales.</span></p> <p><span style="font-size:14px">The research survey found the use of e-commerce is closely followed by social media (58% globally), revealing a strong online presence with tools that complement each other is highly important for businesses to thrive online.</span></p> <p><span style="font-size:14px">Additionally, India leads in using an online marketplace as a potential channel more than any other country surveyed with 34% of small businesses using it to do business in comparison with countries like Mexico (16%), Spain (20%), and Colombia (14%) amongst others.</span></p> <p><span style="font-size:14px">The GoDaddy Data Observatory was conducted by Advanis in March 2023 in Brazil, Colombia, Germany, India, Mexico, Philippines, Singapore, Spain, Thailand, and the United States.</span></p> <p><span style="font-size:14px">The sample criteria were small business owners, and companies were defined based on the number of employees, ranging from one to 50 people. For this study, a total of 4,682 entrepreneurs and small business owners were surveyed, including 569 from India. <em><strong>(KNN Bureau)</strong></em></span></p> 33527 https://knnindia.co.in/news/newsdetails/msme/survey-claims-83-indian-small-businesses-started-selling-online-in-last-5-years 2023-05-30 16:25:57 knnindia.co.in