ENA Economy 2023-06-07 14:18:19 <p><span style="font-size:14px"><strong>New Delhi, June 7 (KNN) </strong>Indias internet economy is expected to touch USD 1 trillion by 2030 powered by structural shifts in consumption potential which are opening up a vast opportunity for start-ups, large businesses and MSMEs, said a report on Tuesday.</span></p> <p><span style="font-size:14px">According to a joint stud by Google, Temasek and Bain &amp; Company this goal is likely to be achieved because of the continued shift in consumer and merchant behaviour, matched with strong investor confidence.</span></p> <p><span style="font-size:14px"><strong><a href="https://bit.ly/3B9mZSj"><img alt="FOLLOW US on GOOGLE NEWS" src="https://knnindia.co.in//uploads/gallery/GoogleNews.jpg" style="border-style:solid; border-width:1px; height:95px; margin:1px; width:299px" /></a></strong></span></p> <p><span style="font-size:14px">Digital services are fast becoming integral to Indias 700M+ internet users, which includes 350 million digital payment users and 220 million online shoppers. </span></p> <p><span style="font-size:14px">The growth will be led by the B2C (business-to-consumer) e-commerce segment, followed by B2B (business-to-business) e-commerce, software-as-a-service providers and online media led by over-the-top players.</span></p> <p><span style="font-size:14px">Structural shifts in consumption potential are opening up a vast opportunity for start-ups, large businesses and MSMEs to power Indias internet economy towards a projected growth of 6x, reaching a trillion dollars by 2030, said Sanjay Gupta, ountry Manager &amp; VP, Google India. </span></p> <p><span style="font-size:14px">The report also noted that the India Stack has been fundamental to making public goods and services accessible to citizens and businesses via digital platforms. </span></p> <p><span style="font-size:14px">Services such as Aadhaar, United Payments Interface (UPI) and Digilocker have been instrumental to unlocking the expansion of the countrys internet economy. </span></p> <p><span style="font-size:14px">This has set the stage for disruptive open networks like the Open Network for Digital Commerce (ONDC), Open Credit Enablement Network (OCEN) and Unified Health Interface (UHI) that have opened new opportunities for existing and new sectors as they await the inflection point, reads the report. <em><strong>(KNN Bureau)</strong></em></span></p> 33621 https://knnindia.co.in/news/newsdetails/economy/msmes-start-ups-to-drive-indias-internet-economy-to-1-trn-by-2030 2023-06-07 14:18:19 knnindia.co.in