ENA Sectors 2023-06-29 17:52:08 <p><span style="font-size:14px"><strong>New Delhi, June 29 (KNN)</strong> Safety feature is the top most preferential feature that buyers look for when it comes to choosing a personal car, as per a latest study.</span></p> <p><span style="font-size:14px">The survey was commissioned by Skoda Auto India and conducted by NIQ BASES which revealed a heavy inclination among customers towards the safety features of the car with 9 out of 10 customers who thought all cars in India should have a safety rating.</span></p> <p><span style="font-size:14px"><strong><a href="https://bit.ly/3B9mZSj"><img alt="FOLLOW US on GOOGLE NEWS" src="https://knnindia.co.in//uploads/gallery/GoogleNews.jpg" style="border-style:solid; border-width:1px; height:95px; margin:1px; width:299px" /></a></strong></span></p> <p><span style="font-size:14px">Crash-ratings and number of airbags were the top two features driving the consumer car purchase decision as derived from the survey results. Fuel-efficiency, one of the popular features, occupied third place.</span></p> <p><span style="font-size:14px">About 67% of the respondents consisted of current car owners who owned a car above Rs 5 lakh. Some 33% did not own a car, but intended to purchase one above Rs 5 lakh within a year.</span></p> <p><span style="font-size:14px">The survey was conducted on individuals between 18 and 54 years of age in the SEC A and B bracket, with 80% respondents being male, and 20% female.</span></p> <p><span style="font-size:14px">The car's crash rating was the top driver of customer car purchase decision with an importance score of 22.3% followed by number of airbags with an importance score of 21.6%. Fuel efficiency emerged as the third most important driver with importance score of 15.0% when purchasing a car.</span></p> <p><span style="font-size:14px">While the awareness about existence of 2 sets of 5-star safety ratings on crash tests is high at about 76%, only about 30% of all customers in India identify child/rear occupants safety rating as being one of those two sets.</span></p> <p><span style="font-size:14px">With a major focus on safety from the Government of India and other regulators, the study was conducted to gauge the perception of safety in cars among consumers. </span></p> <p><span style="font-size:14px">The survey went about tracking the features which were the most discriminating in driving consumer choice. And the position of safety in this list of features. <em><strong>(KNN Bureau)</strong></em></span></p> 33901 https://knnindia.co.in/news/newsdetails/sectors/safety-rating-essential-for-90-car-buyers-in-india-survey 2023-06-29 17:52:08 knnindia.co.in