Indian Mobile Manufacturers Flag Concerns On Adoption Of ATSC 3.0 Standard

ENA Sectors 2023-11-10 13:54:14 New Delhi, Nov 10 (KNN) The India Cellular and Electronics Association (ICEA) on Thursday said that imposing mandatory hardware changes, deemed immature, as this would turn the Indian mobile industry into a costly experimental ground. This would negatively affect the nation's mobile manufacturing endeavours, it said. The Telecommunication Engineering Centre (TEC) under the Department of Communications (DoT) is evaluating the adoption of the Telecommunications Standards Development Society-adopted ATSC 3.0 standard and equipping smartphones with this hardware to receive live TV signals without cellular networks. Tech giants like Samsung, Qualcomm and Nokia, among others, have opposed the new standard, saying that doing so will increase the cost of a smartphone by at least Rs 2,500. Pankaj Mohindroo, Chairman of ICEA, said in a statement that they welcome innovations and standards that provide larger choice and better offerings to the Indian customers and let the market forces decide adoption. We have, however, always taken a stand against mandates of technology adoption especially if they are immature, not proven and increase the cost of ownership of mobile devices for India, he said. Mohindroo added that a forced mandate at this stage will make the Indian mobile industry a costly experimental ground which we can ill-afford. A mobile device is designed for the global market in line with globally-accepted technologies based on 3GPP standards. According to an ICEA letter written to DoT, it will be impossible to have space in the device itself to introduce new telecom generations of services like 5G, 6G, Satellite, etc if manufacturers need to support legacy technologies indefinitely. The design and manufacture of mobile phones to incorporate ATSC 3.0 will adversely impact mobile manufacturing efforts. The inclusion of any technology which is not proven and globally-acceptable goes against the market forces and will derail the pace of domestic manufacturing and the most important exports for the exchequer, the letter read. The export of mobile phones from India currently is about USD 11 billion and we are aiming to become the largest exporters of mobile phones. ICEA added that the cost of adding ATSC 3.0 chips would incrementally increase the cost per phone, which, in turn, would have to be passed on to the consumer . Moreover, ATSC 3.0 does not appear to be favoured by consumers, if there is a demand for this feature, manufacturers would have responded to that demand. To the best of our knowledge, as ATSC 3.0 is not available in commercial form anywhere in the world, no major mobile handset manufacturer has incorporated this technology across the globe, it argued. The association requested the TEC to consider all aspects during the adoption process of ATSC 3.0. (KNN Bureau) 35466 https://knnindia.co.in/news/newsdetails/sectors/indian-mobile-manufacturers-flag-concerns-on-adoption-of-atsc-30-standard 2023-11-10 13:54:14 knnindia.co.in Indian Mobile Manufacturers Flag Concerns On Adoption Of ATSC 3.0 Standard