ENA Sectors 2024-02-15 13:32:43 <p><span style="font-size:14px"><strong>New Delhi, Feb 15 (KNN)</strong> Common Service Centers (CSCs), under the Ministry of Electronics and Information Technology (MeitY), have announced a strategic partnership with the Open Network of Digital Commerce (ONDC) to extend e-commerce accessibility to rural communities across India.</span></p> <p><span style="font-size:14px">This collaboration aims to integrate CSC's e-Grameen app into the ONDC network, serving as a buyer application for citizens in rural areas to access a wide range of e-commerce services.</span></p> <p><span style="font-size:14px">According to a press release issued on Wednesday, this initiative marks a significant step towards empowering local entrepreneurship and enhancing economic opportunities in rural regions.</span></p> <p><span style="font-size:14px">T. Koshy, Managing Director and CEO, ONDC, expressed enthusiasm about welcoming CSCs onto the ONDC Network, highlighting the potential to leverage the extensive CSC network to provide essential e-commerce services to millions of citizens.</span></p> <p><span style="font-size:14px">This move aligns with the vision of Atmanirbhar Bharat, aiming to harness the entrepreneurial spirit of village-level entrepreneurs to bolster rural incomes.</span></p> <p><span style="font-size:14px">The collaboration will unfold in two phases. Initially, CSC will integrate as a buyer-side platform, enabling citizens visiting CSCs to place orders through the e-Grameen app.</span></p> <p><span style="font-size:14px">Subsequently, in the second phase, sellers registered on the CSC platform will have the capability to receive orders through the ONDC network.</span></p> <p><span style="font-size:14px">Sanjay Kumar Rakesh, the Managing Director and CEO, CSC SPV, emphasised the transformative impact of this partnership in enhancing e-retail penetration in rural India.</span></p> <p><span style="font-size:14px">He highlighted its potential to foster inclusive development in the remote corners of the country, thereby creating a new wave of opportunities for economic growth and empowerment.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 36706 https://knnindia.co.in/news/newsdetails/sectors/e-grameen-app-integrated-with-ondc-to-empower-rural-entrepreneurs 2024-02-15 13:32:43 knnindia.co.in