ENA Sectors 2024-05-15 15:46:18 <p><span style="font-size:14px"><strong>New Delhi, May 15 (KNN)</strong> Amazon India has unveiled the fourth season of its global business accelerator program, Propel, aimed at empowering Indian start-ups in the consumer products space to expand their reach worldwide through e-commerce exports.</span></p> <p><span style="font-size:14px">The 'Propel S4' initiative will extend dedicated support to up to 50 emerging Indian brands and start-ups, facilitating their launch in international markets and assisting them in building global brands from India.</span></p> <p><span style="font-size:14px">The participating start-ups stand to gain substantial rewards worth over USD 1.5 million, including AWS Activate credits, six months of complimentary logistics and account management support, and a combined USD 100,000 grant from Amazon for the top three winners.</span></p> <p><span style="font-size:14px">Additionally, Amazon will connect these start-ups with Indian revenue-based-financing firms like Klub, Velocity, and GetVantage, who will offer curated financing solutions to help them scale their businesses.</span></p> <p><span style="font-size:14px">Bhupen Wakankar, Director of Global Trade, Amazon India, emphasised the program's significance, stating, The Season 4 is bigger and better, with an expanded range of benefits and support to help up to 50 start-ups from India launch in global markets this year.</span></p> <p><span style="font-size:14px">He further added, This programme is a key part of our commitment to enable USD 20 billion in e-commerce exports from India by 2025. </span></p> <p><span style="font-size:14px">Propel S4 brings together various stakeholders, including venture capital partners, revenue-based financing partners, cross-border logistics and payments players, and Amazon leaders.</span></p> <p><span style="font-size:14px">These entities will provide Indian start-ups with the necessary guidance, mentorship, and resources to build global brands.</span></p> <p><span style="font-size:14px">Wakankar further emphasised the program's hands-on approach, stating, This is an on-ground and hands-on experience programme with tools and technology provided by Amazon.</span></p> <p><span style="font-size:14px">He highlighted, The coaching is provided by Amazon account managers using the company's cross-border logistics programme. We want Amazon tools to be accessible to not just established brands but the smallest of the start-ups as well. </span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 37821 https://knnindia.co.in/news/newsdetails/sectors/amazon-india-global-business-accelerator-program-for-indian-start-ups 2024-05-15 15:46:18 knnindia.co.in