ENA MSME 2024-08-02 13:43:19 <p><span style="font-size:14px"><strong>New Delhi, Aug 2 (KNN)</strong> In a move set to bolster India's small and medium enterprise (SME) landscape, Embee Software, a key Microsoft partner, has launched an initiative targeting the SME and MSME sectors.</span></p> <p><span style="font-size:14px">The program aims to equip these businesses with state-of-the-art technology solutions, potentially transforming India's digital economy.</span></p> <p><span style="font-size:14px">With SMEs contributing approximately 35 per cent of India's total manufacturing output, this initiative aligns perfectly with the government's vision of a digitally empowered economy. </span></p> <p><span style="font-size:14px">Embee Software's strategy centres on deploying Microsoft's SAP, a leading enterprise resource planning (ERP) software, alongside other advanced technologies such as cloud computing, data analytics, and artificial intelligence.</span></p> <p><span style="font-size:14px">Shivani Sharma, CMO of Embee Software, emphasized the initiative's significance: Our goal is to provide access to technology for SMEs and MSMEs, enabling them to compete on a global scale. </span></p> <p><span style="font-size:14px">By empowering these enterprises with tools and solutions, we aim to contribute to India's economic growth and digital transformation. </span></p> <p><span style="font-size:14px">The timing couldn't be more crucial. India boasts the world's largest SME market, with nearly 75 million SMEs and projections suggesting growth to 95 million or more in the coming years. </span></p> <p><span style="font-size:14px">This sector already contributes over a trillion dollars to the economy, underscoring its vital role in India's economic fabric.</span></p> <p><span style="font-size:14px"> These technologies provide real-time insights and foster innovation, helping SMEs and MSMEs optimise their operations, reduce costs, and improve customer satisfaction, Sharma added, highlighting the practical benefits of the initiative.</span></p> <p><span style="font-size:14px">As India continues its journey towards becoming a global economic powerhouse, initiatives like this could prove instrumental in unlocking the full potential of its vast SME sector. </span></p> <p><span style="font-size:14px">By bridging the technology gap, Embee Software and Microsoft are not just empowering businesses they're potentially reshaping India's economic future.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 38834 https://knnindia.co.in/news/newsdetails/msme/embee-software-microsoft-launch-tech-initiative-for-smes 2024-08-02 13:43:19 knnindia.co.in