ENA Sectors 2025-02-06 14:55:32 <p><span style="font-size:14px"><strong>New Delhi, Feb 6 (KNN)</strong> The Indian government is keen to bolster the countrys nutraceuticals sector, recognising its vast potential and the challenges it faces in exports and procurement.</span></p> <p><span style="font-size:14px">Subrata Gupta, Secretary, Union Ministry of Food Processing Industries, emphasised this commitment while addressing industry leaders at Vitafoods India, an event organised by Informa Markets in India on Wednesday.</span></p> <p><span style="font-size:14px">The global nutrition market, currently valued at USD 520 billion, is shifting towards traditional and preventive healthcare. Indias share, estimated at USD 8 billion, highlights a significant opportunity for expansion, particularly in Ayurveda-based nutraceuticals, Gupta said.</span></p> <p><span style="font-size:14px">He stressed the sectors role in bridging traditional knowledge with modern healthcare through accessibility, traceability, and quality of herbal and plant-based products.</span></p> <p><span style="font-size:14px">With rising global demand, standardisation, research-backed validation, and sustainable cultivation are crucial for India to strengthen its position in the natural wellness market, he added.</span></p> <p><span style="font-size:14px">Addressing key challenges such as access to quality raw materials, processing inefficiencies, and export compliance will be essential in enhancing the sectors contribution to farmers, employment, and foreign exchange earnings, Gupta noted.</span></p> <p><span style="font-size:14px">Manoj Nesari, Advisor, Ayurveda, Ministry of AYUSH, highlighted the exponential growth of the Ayurveda and nutraceutical sector, which expanded from USD 3 billion in 2014 to USD 24 billion today. With a projected target of USD 200 billion in the next decade, global acceptance, research, and policy support are driving this growth, he said.</span></p> <p><span style="font-size:14px">Sanjaya Mariwala, Executive Chairman &amp; Managing Director, OmniActive Health Technologies, underscored Indias potential.</span></p> <p><span style="font-size:14px">With our agricultural resources and pharmaceutical expertise, the nutraceuticals sector can replicate the success of the IT industry and realistically reach a USD 100 billion valuation, he said.</span></p> <p><span style="font-size:14px">Yogesh Mudras, Managing Director, Informa Markets in India, noted that evolving regulations from FSSAI will attract investments and shape the industrys future.</span></p> <p><span style="font-size:14px">As the sector moves forward, collaboration between the government and industry players will be key to unlocking its full potential.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 40960 https://knnindia.co.in/news/newsdetails/sectors/indias-nutraceuticals-sector-poised-for-growth-with-government-support 2025-02-06 14:55:32 knnindia.co.in