ENA Sectors 2025-04-01 14:45:34 <p><span style="font-size:14px"><strong>New Delhi, Apr 1 (KNN)</strong> India has witnessed a remarkable shift in consumer shopping behaviour, with online purchases of fast-moving consumer goods (FMCG) increasing over threefold compared to last year.</span></p> <p><span style="font-size:14px">The rise of q-commerce has gradually impacted traditional trade. Kirana stores, which accounted for 81 per cent of FMCG sales a year ago, saw their share slip to 79 per cent by December 2024, as more shoppers turned to online platforms.</span></p> <p><span style="font-size:14px">According to Kantars Asia Pulse Report, the percentage of online shopping occasions soared to 61 per cent in the October-December 2024 quarter from just 19 per cent a year earlier.</span></p> <p><span style="font-size:14px">This surge has been primarily fueled by the rapid expansion of quick-commerce platforms, prompting FMCG companies to rethink their sales strategies.</span></p> <p><span style="font-size:14px">Urban consumers now prioritise convenience over cost, accelerating the adoption of quick commerce. Grocery retailers are responding by offering deeper discounts and enhancing delivery speeds. Meanwhile, q-commerce platforms are streamlining operations to keep up with demand.</span></p> <p><span style="font-size:14px">Interestingly, this trend diverges from China, where online shopping trips have remained stable at around 12-14 per cent. The Indian markets shift is largely driven by instant gratification, the report noted.</span></p> <p><span style="font-size:14px">E-commerce, including q-commerce, grew from 2 per cent to 3 per cent in the same period. However, supermarkets maintained an 8 per cent market share.</span></p> <p><span style="font-size:14px">Major grocery retailers like DMart, Reliance Retail, and Spencers Retail have adapted by launching quick-commerce services and offering competitive pricing.</span></p> <p><span style="font-size:14px">Traditional FMCG distributors, however, claim that deep discounting by q-commerce platforms is unfairly eroding their market position, prompting them to seek regulatory intervention.</span></p> <p><span style="font-size:14px">Experts predict that with evolving shopping habits, q-commerce will continue to expand. A Bain &amp; Flipkart report estimates that q-commerce accounted for two-thirds of e-grocery orders in 2024 and is projected to grow over 40 per cent annually through 2030, reshaping India's retail landscape.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 41602 https://knnindia.co.in/news/newsdetails/sectors/quick-commerce-replacing-kirana-sales-in-fmcg-report 2025-04-01 14:45:34 knnindia.co.in