ENA Sectors 2025-04-28 16:16:16 <p><span style="font-size:14px"><strong>New Delhi, April 28 (KNN)</strong> The Ministry of Cooperation and Swiggy Instamart signed a Memorandum of Understanding (MoU) on Friday, April 25, 2025, aiming to connect cooperatives with modern consumers through technology-driven marketplaces.</span></p> <p><span style="font-size:14px">The agreement was formally signed by Amitesh Jha, CEO, Swiggy Instamart and D.K. Verma, Joint Secretary, Ministry of Cooperation. </span></p> <p><span style="font-size:14px">Following this agreement, Bharat Organics products and various cooperative dairy items will become available on Swiggy's e-commerce and quick-commerce platforms.</span></p> <p><span style="font-size:14px">The partnership aims to leverage Swiggy's digital infrastructure and extensive consumer reach to strengthen the cooperative movement in India. </span></p> <p><span style="font-size:14px">Cooperative dairy products will receive preferred access and enhanced visibility on the Swiggy Instamart platform. Additionally, Swiggy will collaborate with the Ministry to support cooperative brands in marketing, promotional activities, consumer technology integration, and capacity building programs.</span></p> <p><span style="font-size:14px">A dedicated Cooperative category will be established on Swiggy's platform, highlighting organic products, dairy items, millets, handicrafts, and other goods developed and promoted by cooperative organizations. </span></p> <p><span style="font-size:14px">This strategic collaboration will enable cooperatives to establish connections with digitally-savvy consumers, thereby expanding their digital presence and enhancing their market position.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 41895 https://knnindia.co.in/news/newsdetails/sectors/bharat-organics-cooperative-dairy-items-now-available-on-swiggy-instamart 2025-04-28 16:16:16 knnindia.co.in