ENA Sectors 2025-06-25 16:04:02 <p><span style="font-size:14px"><strong>New Delhi, Jun 25 (KNN)</strong> Amazon India is expecting its upcoming Prime Day sale, scheduled from July 12 to 14, to set new records, a top company official revealed on Tuesday.</span></p> <p><span style="font-size:14px">This year marks the ninth edition of the event and the first time it will span three full days in India.</span></p> <p><span style="font-size:14px">We expect this to be the biggest Prime Day in our history, said Akshay Sahi, Director, Prime, Delivery and Returns for India and Emerging Markets. The entire organisation is super excited. Were wrapping up preparations, our sellers are excited and were inbounding all the inventory, he added.</span></p> <p><span style="font-size:14px">Prime Day 2025 will feature new product launches from over 400 brands. A key focus this year is faster deliveries, in line with the growing popularity of quick commerce.</span></p> <p><span style="font-size:14px">Amazon recently announced a Rs 2,000 crore investment to expand its fulfilment centres and cut delivery times.</span></p> <p><span style="font-size:14px">Currently, Amazon offers Prime customers delivery timelines ranging from same-day to next-day in top cities. Around 1 million products are available for same-day delivery and another 4 million for next-day delivery.</span></p> <p><span style="font-size:14px">The company is also testing a quick commerce app in Bengaluru, marking its entry into the segment already dominated by local players.</span></p> <p><span style="font-size:14px">To broaden its reach, Amazon restructured its Prime membership last year with three affordable tiers: Rs 399 for shopping-only, Rs 799 for shopping and Prime Video on one device, and Rs 1,499 for shopping and video access on five devices.</span></p> <p><span style="font-size:14px">We dont want to serve just a few million wealthy customers, but cater to all socio-economic classes in India, Sahi said. While he didnt disclose exact subscription numbers, he mentioned the tiering strategy has performed really well.</span></p> <p><span style="font-size:14px">With strong seller participation, expanded inventory, and quicker delivery targets, Amazon India is aiming for a milestone Prime Day sale in 2025.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 42577 https://knnindia.co.in/news/newsdetails/sectors/amazon-prime-day-2025-to-feature-new-product-launches-and-expanded-delivery-network 2025-06-25 16:04:02 knnindia.co.in