ENA Sectors 2025-08-12 16:23:32 <p><span style="font-size:14px"><strong>New Delhi, Aug 12 (KNN) </strong>Casio India has initiated sales of its domestically produced watch models, representing a significant expansion of the company's manufacturing footprint in the country and advancing its strategic objectives for the Indian market. </span></p> <p><span style="font-size:14px">The initiative marks a key development in the Japanese electronics manufacturer's India operations since announcing its local production plans.</span></p> <p><span style="font-size:14px">The company, a subsidiary of Japan-based Casio Computer Co Ltd, has begun selling three locally manufactured watch models through third-party retailers, with additional models currently under development. </span></p> <p><span style="font-size:14px">This commercial launch follows Casio's September 2023 announcement regarding its intention to establish local watch manufacturing capabilities in India, which the company has identified as a priority market.</span></p> <p><span style="font-size:14px">According to an official statement from Casio India, this development supports the company's objectives to improve product accessibility, contribute to national manufacturing initiatives, and develop a more responsive approach to Indian consumer preferences. </span></p> <p><span style="font-size:14px">The move represents both strategic and operational significance for the brand's positioning in the rapidly evolving Indian market.</span></p> <p><span style="font-size:14px">Takuto Kimura, Managing Director, Casio India, emphasized the country's importance to the company's global strategy. He noted that India remains a priority market with substantial growth potential, and local manufacturing enables the company to create products that better align with Indian consumer preferences and lifestyle requirements.</span></p> <p><span style="font-size:14px">Casio established its presence in the Indian market in 1996 and has maintained operations in the country for nearly three decades. </span></p> <p><span style="font-size:14px">The shift toward local manufacturing is positioned as part of the company's broader strategy to enhance operational agility and market responsiveness in a region characterized by rapidly changing consumer expectations across fashion, functionality, and technological preferences.</span></p> <p><span style="font-size:14px">The local manufacturing initiative allows Casio India to adapt more effectively to consumer demands while ensuring product offerings align with regional market characteristics and customer expectations, according to company leadership.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 43138 https://knnindia.co.in/news/newsdetails/sectors/casio-india-begins-sales-of-locally-made-watches-expands-manufacturing-footprint 2025-08-12 16:23:32 knnindia.co.in