ENA Sectors 2025-10-22 18:25:56 <p><span style="font-size:14px"><strong>New Delhi, Oct 22 (KNN)</strong> Indias online retail market is gradually becoming more stable, moving beyond its earlier dependence on festive season sales, according to a new report by Redseer Consulting. </span></p> <p><span style="font-size:14px">While categories like mobiles and electronics continue to dominate, their reliance on seasonal peaks is beginning to ease.</span></p> <p><span style="font-size:14px">The report highlighted that the mobile segment showed the highest seasonality index difference at 1.7, followed by electronics at 1.3. </span></p> <p><span style="font-size:14px">During the September October festive window, the monthly index for mobiles reached around 2.3, and for electronics nearly 2.0, underlining strong festive demand in these categories.</span></p> <p><span style="font-size:14px">In contrast, daily-use categories such as groceries, beauty, and personal care have displayed consistent demand throughout the year. </span></p> <p><span style="font-size:14px">These sectors have witnessed minimal seasonal fluctuation, suggesting a more resilient consumption pattern. Home and furniture, along with fashion, fall in the middle&mdash;showing noticeable spikes during festivals but not as sharply as electronics.</span></p> <p><span style="font-size:14px">Redseer suggested that e-commerce players should diversify their strategies to drive steady growth throughout the year. </span></p> <p><span style="font-size:14px">This includes introducing exclusive product launches and marketing campaigns during typically slower months, especially in the first quarter, to maintain consumer engagement and sales momentum.</span></p> <p><span style="font-size:14px">The report also noted that flattening seasonal spikes would not only balance demand but also ease the operational strain caused by festival-driven surges. </span></p> <p><span style="font-size:14px">The long-term goal for online retailers is to turn Indias e-commerce ecosystem into a year-round growth engine rather than one that depends heavily on festive spending.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span></p> 43855 https://knnindia.co.in/news/newsdetails/sectors/indias-online-retail-market-returns-to-normalcy-post-festive-buying-spree-redseer-report 2025-10-22 18:25:56 knnindia.co.in