ENA Economy 2026-01-15 14:28:41 <p><span style="font-size:14px"><strong>New Delhi, Jan 15 (KNN)</strong> The Rural Development Ministry has launched the National Campaign on Entrepreneurship.'</span></p> <p><span style="font-size:14px">The initiative aims to build the capacity of 50,000 community resource persons in enterprise promotion and provide Entrepreneurship Development Programme training to 50 lakh SHG members under the DAY-NRLM.</span></p> <p><span style="font-size:14px"><strong>Boost to Rural Entrepreneurship and Financial Inclusion</strong></span></p> <p><span style="font-size:14px">The National Campaign on Entrepreneurship offers a strategic platform to strengthen rural enterprise development, spur local economic growth, and harness the entrepreneurial potential of women SHG members across India.</span></p> <p><span style="font-size:14px">The initiative aims to develop a strong network of community resource persons and stimulate millions of rural entrepreneurs, fostering a resilient, inclusive, and self-reliant non-farm rural economy.</span></p> <p><span style="font-size:14px">It will also strengthen connections with formal financial institutions, improving grassroots enterprises access to loans and other financial services.</span></p> <p><span style="font-size:14px"><strong>About DAY-NRLM</strong></span></p> <p><span style="font-size:14px">DAY-NRLM aims to transform rural womens incomes by fostering diversified and sustainable livelihoods. Promoting non-farm rural enterprises is a central strategy, serving as a vital driver of income growth and economic resilience in rural communities.</span></p> <p><span style="font-size:14px">Over the years, several non-farm livelihood initiatives, including the Start-up Village Entrepreneurship Programme, have demonstrated successful enterprise models supported by trained community cadres. </span></p> <p><span style="font-size:14px">These cadres function as grassroots-level catalysts, providing enterprise identification, start-up support, mentoring and continuous handholding to aspiring rural entrepreneurs.</span></p> <p><span style="font-size:14px">The Ministry has committed to enabling at least three crore Lakhpati Didis, self-help group (SHG) women members earning Rs 1 lakh or more annually. </span></p> <p><span style="font-size:14px">Achieving this ambitious target requires massive upscaling of trained community resource persons who can support enterprise promotion at scale across rural India.</span></p> <p><span style="font-size:14px"><em><strong>(KNN Bureau)</strong></em></span><br /> </p> 44781 https://knnindia.co.in/news/newsdetails/economy/government-launches-national-campaign-to-promote-rural-entrepreneurship-under-day-nrlm 2026-01-15 14:28:41 knnindia.co.in