ENA MSME 2026-05-06 17:35:50 <p><span style="font-size:14px"><strong>New Delhi, May 6 (KNN)</strong> US-based Zebra Technologies is strengthening its partner-led strategy in India, with a focus on driving digital and automation adoption among micro, small and medium enterprises (MSMEs) in the manufacturing and retail sectors.</span></p> <p><span style="font-size:14px">The announcement was made at the companys India Partner Summit in Goa, marking 10 years of its PartnerConnect programme, which has over 10,000 partners globally, according to ET.</span></p> <p><strong><span style="font-size:14px">Tapping Indias Large MSME Base</span></strong></p> <p><span style="font-size:14px">India is home to over 70 million MSMEs, contributing around 31% to GDP and nearly half of the countrys exports. </span></p> <p><span style="font-size:14px">A significant portion of these enterprises are still in the early stages of digital adoption, presenting opportunities to transition from manual processes to automated, connected systems, Zebra Technologies noted.</span></p> <p><span style="font-size:14px">Subramaniam Thiruppathi, Country Lead for India and Subcontinent, Zebra Technologies, said, Indias MSME sector is a growth engine, yet many enterprises remain fragmented and lack access to scalable technology. To remain competitive, businesses must adopt solutions that can grow alongside them.</span></p> <p><strong><span style="font-size:14px">Partner-Led Expansion Strategy</span></strong></p> <p><span style="font-size:14px">As part of its expanded approach, Zebra will enable its partners in India to leverage its Mid-Market programme under the PartnerConnect framework. The initiative is designed to help resellers address operational challenges in manufacturing and retail while supporting business scalability.</span></p> <p><span style="font-size:14px">The company is also rolling out market-specific solutions aimed at improving frontline visibility, enabling automation, and enhancing operational efficiency.</span></p> <p><strong><span style="font-size:14px">Building a Connected Ecosystem</span></strong></p> <p><span style="font-size:14px">Zebra said it is working closely with its partners to develop a connected ecosystem that integrates digital tools into frontline operations. </span></p> <p><span style="font-size:14px">The focus is on improving productivity and enabling MSMEs to scale efficiently without operational bottlenecks.</span></p> <p><span style="font-size:14px">The strategy is expected to help MSMEs adopt advanced technologies to expand into larger markets, while also reinforcing Zebra Technologies footprint in Indias growing enterprise technology landscape.</span></p> <p><em><strong><span style="font-size:14px">(KNN Bureau)</span></strong></em></p> 46037 https://knnindia.co.in/news/newsdetails/msme/zebra-technologies-to-expand-partner-led-strategy-to-drive-msme-digital-adoption-in-india 2026-05-06 17:35:50 knnindia.co.in