Ashwini Vaishnaw Announces ‘Create In India’ Mission To Boost Orange Economy

New Delhi, Feb 17 (KNN) Union Minister Ashwini Vaishnaw on Monday announced that India will soon launch a ‘Create in India’ Mission aimed at strengthening the country’s Orange Economy and positioning it as the world’s preferred creative hub.

Speaking at the AI Impact Summit 2026, Vaishnaw said the initiative will be industry-oriented, employment-focused and future-ready, designed to power India’s growth trajectory over the next 25 years, reported The Economic Times.

“Very soon, we will be launching a ‘Create in India’ Mission. Like the semiconductor mission, it will also be a very industry-oriented, employment-oriented and future-oriented mission,” he said.

The minister highlighted that India’s rapidly expanding creator economy is being driven by strong digital public infrastructure and a skilled workforce. In a post on social media platform X, he noted that AI-led upskilling is helping build a future-ready talent pipeline for the global media industry.

According to Vaishnaw, the mission will focus on strengthening existing creative capabilities, positioning India as the most preferred global platform for content creation, and developing a sustained talent pipeline to support long-term growth.

Referring to announcements in the Union Budget 2026, the minister said content creator labs will be established in 15,000 schools across the country with industry support. Drawing parallels with semiconductor initiatives in higher education institutions, he said similar efforts will expand AI-focused learning opportunities.

He added that the government is placing strong emphasis on AI diffusion and adoption to ensure productivity gains not only in creative industries but across sectors. The minister expressed optimism about enhanced global cooperation in building a competitive and inclusive creative ecosystem in India.

(KNN Bureau)