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05/07/2022 03:30pm

Inflation drags down FMCG growth in June; steeper fall in Urban areas

image Inflation drags down FMCG growth in June; steeper fall in Urban areas

New Delhi, July 5 (KNN) The urban sales of Fast-moving consumer goods (FMCG) in the month of June has seen a sharper fall than the rural segment.

In comparison with May FMCG urban sales continued to be lower in June, as per a data by Bizom.

The retail intelligence platform has reported that due to inflationary pressures on commodities sales of goods from shampoos to biscuits stayed lower.

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“Ultimately it forced consumer companies to continue taking price hikes, thus impacting demand,” said Bizom.

According to the platform’s data in June the rural sales dropped by 0.2% compared to May.

However, urban sales declined 3.1 per cent in June compared to May, largely driven by weakness in tier 2 cities.

Sales in tier 2 cities were down 7.5% and the drop in sales (month-on-month) was 0.7% in mega cities. The figure was 0.4% in tier 3 cities.  (KNN Bureau)

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