Mumbai, Nov 15 (KNN) Passion for cricket and India's icon Sachin Tendulkar has made him leave his job in a diary firm. Sudhir left his permanent job in a dairy firm at Muzaffarpur in 2006 to pursue his passion for cheering the cricket team on public support. He paints his body with tri-colour and Sachin's name on his back a day prior to the match, stays awake that night to preserve the paint on his body.
 
 
Sudhir Kumar Chaudhary is usually seen with his body painted in the tri-colour, waving our national flag and blowing conch shell throughout during cricket matches as part of his love for cricket and Sachin Tendulkar.
 
 
Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, has signed up to support Chaudhary.
 
“Reliance Life Insurance has signed Sudhir as part of its corporate social responsibility to promote appreciation for sports and will offer financial aid to help him continue his passion of loving the sport,”  Anup Rau, Chief Executive Officer, Reliance Life Insurance has said.
 
   
The company has also launched a campaign with Sudhir with a view to supporting this big fan of cricket and Sachin.
 
“As a company engaged in planning for people's retirement, we are concerned about this ardent fan who has let his passion take over his life. With this in mind, we decided to secure Sudhir’s future financially and help the ultimate devotee ride his passion for cricket, even after his raison d'etre retires,” said Rau
 
Sudhir continues his passion for the game on public support without any permanent job. He sometimes pedals his way to cricket playing venues, as he did to Bangladesh to witness a cricket match in 2007. He has also cycled to Lahore, Pakistan, in 2006 to watch a match. Sudhir often stays with friends and makes ends meet only to get to the next match.
 
 
“I would continue to cheer for India after my god’s retirement for as long as I live. I am thankful to the cricket loving people who have helped me watch almost all matches at home turf and some on foreign soil since the year 2000. I would like to thank Reliance Life for their support towards my love for the game, my passion and future,” said Sudhir. (KNN Bureau)