Biswa Bangla outlet in China by July this year

Kolkata, Apr 5 (KNN) Giving a global platform to products made by local artisans, the Bengal Government is all set to open a Biswa Bangla outlet at Kunming Changshui International Airport in China this July.

According to All India Trinamool Congress, a Memorandum of Understanding (MoU) in this regard was signed recently in the state administrative headquarters at Nabanna.

A Chinese delegation had attended the Bengal Global Business Summit (BGBS) held in January and expressed its willingness to invest in Bengal. After BGBS, the Chinese delegation held talks with businessmen and senior officials of the Industry department.

Senior state government officials felt that opening of the stall would start a new chapter and would showcase some of the typical products from Bengal, said AITC.

“It may be recalled that after coming to power in 2011, Chief Minister Mamata Banerjee took special measures to revive the nearly-forgotten products like Muslim and sital pati along with utensils made of bell-metal. The mask industry of Purulia and South Dinajpur also witnessed a revival. The artisans were looked after. The weavers who produced Muslins for generations were not only taken care of but also given elaborate training by reputed fashion designers,” the party release addeed.

Now, along with Muslin sarees, kurtas, pyjamas, tops for women, pillow covers and bed linens have become immensely popular.