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10/08/2022 04:10pm

50,000+ craftsmen to become Amazon sellers though Karigar programme

image 50,000+ craftsmen to become Amazon sellers though Karigar programme

New Delhi, Aug 10 (KNN) Under Amazon India’s Karigar programme about 50,000+ artisans and weavers will be onboarded on the e-commerce platform as sellers.

To facilitate this Amazon India has signed a MoU with Council of Handicrafts Development Corporations (COHANDS).

It will encourage digital inclusion and empower the growth of 50,000+ artisans and weavers.


The e-commerce major will provide economic assistance to craftsmen to become Amazon sellers for their wares such as products from beaten metal, bamboo, pottery and Zardozi etc.

Identifying MSMEs as India’s growth catalyst, VP Thakur, Executive Director COHANDS and Regional Director o/o DC (H), Ministry of Textiles said if MSMEs are aided with the right tools, technology and insights, they can play a definite role in accelerating the growth of the Indian economy.

“This collaboration with Amazon India will provide them with an effective medium to showcase their products on the marketplace, helping them become a part of India’s digital economy,” added Thakur.

A range of benefits such as reduced referral fees, training support for shipping and delivery of products, imaging and marketing, technical know-how, and business and sales will be provided to these craftsmen.

The partnership aims to positively impact 100 craft clusters, including 55 artisanal clusters funded by the Ministry of MSME’s flagship project – SFURTI (Scheme of Fund for Regeneration of Traditional Industries).  (KNN Bureau)


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