60% traffic of IndiaMART coming from its mobile app and mobile website
Updated: Dec 22, 2015 03:36:50pm
New Delhi, Dec 22 (KNN) IndiaMART, India's largest online marketplace connecting buyers and suppliers, said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website.
IndiaMART had launched its Mobile App in March, 2013 and has registered 25 lakh downloads till date.
Other than the metro cities, IndiaMART mobile app has witnessed significant traffic from cities like Jaipur, Lucknow, Chandigarh, Indore and Surat.
“India is a mobile-first internet country for a large portion of the population. Tier 2 and Tier 3 cities along with other parts of rural India have been witnessing phenomenal growth in smartphone usage, helped in a major part by improvement in internet penetration and affordability,” said the company.
Dinesh Agarwal, Director, IndiaMART said, “The user base on IndiaMART’s marketplace comprises of over 2 crore buyers. B2B buying is following the B2C buying trend where Mobile is becoming the dominant medium for accessing internet. As per the recent IAMAI report, Year on Year growth in Mobile Internet users has been 65 per cent in urban areas and 99 per cent in rural areas. Interestingly, now 90 per cent of users who access internet through mobile consider it as the primary device for accessing Internet. While the mobile internet brings a lot of opportunities to the SMB community, we will be present wherever our customers are, both online as well as on the app”.
The average time spent on the app is measured to be 7 to 8 minutes per user every day. Android followed by iOS and Windows have seen maximum number of mobile app usage.
“IndiaMART app helps to source wide range of products and services from exporters, importers, SMBs, retailers and large business houses for all types of business requirements,” said the company in a press release. (KNN Bureau)
IndiaMART had launched its Mobile App in March, 2013 and has registered 25 lakh downloads till date.
Other than the metro cities, IndiaMART mobile app has witnessed significant traffic from cities like Jaipur, Lucknow, Chandigarh, Indore and Surat.
“India is a mobile-first internet country for a large portion of the population. Tier 2 and Tier 3 cities along with other parts of rural India have been witnessing phenomenal growth in smartphone usage, helped in a major part by improvement in internet penetration and affordability,” said the company.
Dinesh Agarwal, Director, IndiaMART said, “The user base on IndiaMART’s marketplace comprises of over 2 crore buyers. B2B buying is following the B2C buying trend where Mobile is becoming the dominant medium for accessing internet. As per the recent IAMAI report, Year on Year growth in Mobile Internet users has been 65 per cent in urban areas and 99 per cent in rural areas. Interestingly, now 90 per cent of users who access internet through mobile consider it as the primary device for accessing Internet. While the mobile internet brings a lot of opportunities to the SMB community, we will be present wherever our customers are, both online as well as on the app”.
The average time spent on the app is measured to be 7 to 8 minutes per user every day. Android followed by iOS and Windows have seen maximum number of mobile app usage.
“IndiaMART app helps to source wide range of products and services from exporters, importers, SMBs, retailers and large business houses for all types of business requirements,” said the company in a press release. (KNN Bureau)
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