Flipkart Foundations, AIACA tie-up to promote eco-friendly handicrafts

Birbhum, Apr 14 (KNN) The Flipkart Foundation under the Flipkart Group and the All India Artisans and Craftworkers Welfare Association (AIACA) have jointly launched ‘Greening the Way towards Success – Creating Sustainable Enterprises’ project.

The objective is to establish a sustainable and replicable model that can foster the development and promotion of textile and handicraft based green enterprises in India.

The initiative will start with an entrepreneurial programme being implemented in the Birbhum district of West Bengal.

It is designed to empower two textile and handicraft -based enterprises to adopt eco-friendly practices and compete in the rapidly emerging conscious markets.

Additionally, it aims at ensuring the social well-being of the craftspersons working with these enterprises, with a focus on empowering women artisans from marginalised communities.

This collaboration with the Flipkart Foundation, aims to boost the business potential of two establishments in Birbhum – Chowhatta Kantha Stitch Cooperative Society Ltd. and Tarasankar Panchagram Seva Samity, supporting them to compete in the emerging markets

Tarasankar has 200 craftswomen, 77 per cent belonging to SC/ST and OBC communities, producing banana fibre crafts. In total, this initiative will positively impact 1,265 individuals, comprising 265 direct and 1000 indirect beneficiaries.  (KNN Bureau)