Flipkart introduces MSME-friendly policies to woo more sellers

New Delhi, July 13 (KNN) E-commerce giant Flipkart on Tuesday unveiled a slew of policies to attract more MSMEs and small businesses to onboard as sellers on its platform.

The latest announcements are an extension of an updated seller framework introduced by Flipkart in April 2022 including the seamless 10-minute on-boarding process, ease of listing, and payment policies.

The new policies is an upgradation for sellers on its platforms including reduction in return costs as well as introduction of a simplified rate card.

It focuses on ease of doing online business for MSMEs and supporting their sustainable growth.

Some of these include easy settlements, simplified rate card, reduction in platform fee, growth programs, cataloging support, and other policies.

Introducing the second phase of the Flipkart EDGE initiative to ensure sustained growth and ease of doing business online, said Jagjeet Harode, senior director and head, marketplace, Flipkart said, “The future of business is digital, and the initiatives and innovations we have introduced will help our MSME and seller partners take important steps towards making their business more resilient, profitable, and future-ready.”

Through these new developments, Flipkart aims to drive down the cost of operations for sellers through tech-led interventions, said Divyesh Shah, senior director and head of marketplace product and technology, Flipkart.

For instance, the simplified rate card will enable sellers to understand their profit margin/commissions, fixed fees, and shipping fees. Sellers on the platform will not face the complication of various criteria for pricing based on location, shipping fee and payment mode, it added.

Meanwhile, sellers will get one assured settlement value irrespective of service profile, zone or payment mode.

The online retailer has also set-up flat return costs for product listings apart from reducing catalog costs. In all, return costs have been lowered by 15 per cent.

Flipkart will also offer affordable packaging options for all shipments resulting in cost savings for sellers.  (KNN Bureau)