New Delhi, July 31 (KNN) Google Ads has introduced auto-generate advertisements for advertisers and businesses, said Dan Taylor, Vice President of global ads at Google.

With the help of Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers.

During his recent visit to India, he said, “It learns from the advertisers landing pages, queries that are performing well and headlines that they've already approved to create entirely new creative.”

According to a McKinsey study, marketing and sales have the biggest reported revenue effects of AI.

Taylor spoke about Gen AI tools introduced during Google I/O held on May 10 this year for marketers and advertisers like Performance Max, and how brands like Myntra, Samsung, HDFC, and Tata AIG saw up to 18% higher conversions by adding AI to their marketing mix.

Performance Max combines Google's AI technologies across bidding, budget optimisation, audiences, creatives, attribution, and more, the company said.

In a survey of 16,500 individuals from 11 Asia-Pacific markets, 8 out of 10 consumers recognised the importance of online privacy and security of their personal information, he said.

“So much so that 70% of those consumers would stop engaging with a brand in response to a violation of their trust around data. So this is a real consumer concern,” Taylor said.

Days before the government introduced the Digital Personal Data Protection Bill in the parliament, Google announced enhanced privacy features like Privacy Sandbox for web and Android, as it introduced generative capabilities for its ads business for marketers.

As Gen AI capabilities are enabled across sectors and impact international discourse, Taylor said Google has been working on AI tools for a decade.  (KNN Bureau)