Bodh Gaya, July 18 (KNN) The Indian Institute of Management, Bodh Gaya (IIMBG) signed a MoU with the National Mission for Clean Ganga (NMCG), Ministry of Jal Shakti, Government of India recently to conserve and revive the holy river Ganga.

The pact focuses on building a mutually-oriented relationship between NMCG and IIMBG for participating and supporting each other's awareness and other campaigns and ensuring the presence through logos, webinars, workshops, seminars etc.

A very extensive meeting following the MOU signing took place and went on around for two hours, as per the press release.

Around 40 senior officers of the state and district levels, the senior civil servants, including IAS officers, also actively participated in the meeting and discussed river rejuvenation, water conservation, water harvesting, and waste management.

Officers from different departments gave input to clearly identify the problem and come out with possible options to solve the problem.

Prof. Vinita Sahay, Director of IIM Bodh Gaya, said, "In addition to being preached about, issues like mindfulness and sustainability can also be worked on."

Recognising the importance of preserving this lifeline of millions, IIM Bodh Gaya has been actively contributing towards the river rejuvenation efforts of the Ganga mission.

On March 22, 2023, the Pragati-CSR Committee of IIM Bodh Gaya organized a compelling nukkad natak (street play) at the Niranjana Falgu Parv.

NMCG, an initiative by the Ministry of Jal Shakti, is a transformative project to rejuvenate the Ganga and its tributaries. This mission envisions a cleaner and healthier Ganga, benefiting millions of people who rely on the river for their livelihood and spiritual well-being.

The collaboration between IIM Bodh Gaya and NMCG will foster the greater exchange of information, joint research projects, and the establishment of a Ganga activity centre at the institute.  (KNN Bureau)