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Indian Direct Selling Industry grew to record $2 bn last year

Updated: Nov 29, 2022 11:09:26am

Indian Direct Selling Industry grew to record $2 bn last year

New Delhi, Nov 29 (KNN) Showing signs of consistent growth, the size of the Indian Direct Selling Industry has grown speedily to over USD 2 billion last year, said Indian Direct Selling Association (IDSA).

Direct selling companies in India account for the industry whose worldwide estimation is over USD 180.5 billion.


Indian industry has grown at a CAGR of 15.7% over the past four years despite the COVID-19 pandemic and is likely grown even more rapidly.

It is one of largest contributors to self-employment in India with over 80 lakh direct sellers in India and almost 50% of them are women.

Rajat Banerji, Chairman, IDSA, said, “The Direct Selling sector in India is at the threshold of growth. It has provided sustainable self-employment and micro-entrepreneurship opportunities for nearly 80 lakh Indians and has demonstrated consistent and sustained growth with a CAGR of 15.7% over the period of last four financial years.”

Direct selling involves the marketing of products and services directly to consumers in a personalised manner, away from permanent retail locations.

IDSA is a part of World Federation of Direct Selling Associations (WFDSA) that is an international organisation representing the worldwide direct selling industry based in Washington DC.

Member companies of IDSA include companies such as 4Life, Altos, Amway, Avon, Blulife, DXN, Enagic, Glaze, Herbalife, IMC, Jeunesse, K-Link, Modicare, Oriflame, PM International, Tianshi, Tupperware and Unicity. The members comprise of both Indian and international companies.   (KNN Bureau)


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