Dehradun, Oct 7 (KNN) Promoting more job oriented courses in the state, Industries Association of Uttarakhand (IAU) and National Institute of Design (NID) is holding an orientation workshop on designing for upcoming entrepreneurs.

The orientation workshop on Design Clinic Scheme for MSMEs to be held here on October 9 will focus on different aspects of designing.

Design Clinic is a tested strategic model of design intervention, where a solution to an existing design problem is diagnosed and remedial steps suggested by a multi-disciplinary team of design experts. In this scheme, the value additions to an idea or a concept are imparted through interaction at a lesser cost to a specific industry/sector. 
“Designs have a very unique and important and role in all areas of activities in business,” said the organizers.

Whether it is pre-production, production, post production, engineering, manufacturing or communities, desig plays an important role in them, they added.

“Design will improve the appearance and usability of a product.  Often it can improve the product’s marketability and even production,” said design student from Srishti, Tara Williams.

For entrepreneurs, design is an important way to help strengthen the presentation of ideas.  It can make a difference in how customers view you.  It's essential in getting marketing results, and ultimately achieving profitability, she said.

The main objective of the Design Clinic is to bring the MSME sector and design expertise onto a common platform, to provide expert advice and solutions on real time design problems, resulting in continuous improvement and value addition for existing products. It also aims at value added cost effective solutions.

These Design Clinics in clusters of the country are to usher in a continuous competitive advantage to the MSMEs. (KNN/SD)