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Patanjali signs agreement with Rural Development Ministry to market products made by women SHGs

Updated: Nov 03, 2022 09:33:54am
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Patanjali signs agreement with Rural Development Ministry to market products made by women SHGs

New Delhi, Nov 3 (KNN) With the aim to promote the products made by women self-help groups (SHGs), the Union Rural Development Ministry on Wednesday signed an agreement with Patanjali Ayurveda.

Under this partnership, Patanjali Ayurveda will not only market the products of women SHGs but also provide them opportunities to get dealership and distribution of such products.

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This initiative is being taken by the ministry under its flagship programme ‘National Rural Livelihood Mission’.
The agreement was signed in the presence of Union Rural Development Minister Giriraj Singh and Acharya Balkrishna, secretary general, Divya Yog Mandir Trust, on behalf of Patanjali.

Speaking on the occasion, Singh said “This agreement has been signed with an aim to help rural SHG women attain an aspirational income of at least Rs 1 lakh per annum.”

With this agreement, the Ministry now recognises Patanjali as National Resource Organisation for its National Rural Livelihoods Mission.  (KNN Bureau)

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