New Delhi, Nov 19 (KNN) WhatsApp, an instant messaging app owned by Meta has introduced a new feature allowing users to connect with a business and make purchases on the platform itself.

It will help people find, message and buy from a business on WhatsApp called Business Search feature.

According to Meta, these new features are introduced to offer an enhanced end-to-end shopping experience for users and connect with their favourite brands while discovering new ones. 

The new Business Search feature will be available in Brazil, Indonesia, Mexico and the UK. 

In India, Meta launched a similar experience in partnership with Reliance Jio.

With the help of this feature, users can find a business on WhatsApp by browsing businesses by category – such as travel or banking – or search by the business name. 

Users don't have to find phone numbers from the brand's websites or type a number into their contacts.  (KNN Bureau)