New Delhi, 1 Nov (KNN) The Vice President of Amazon India, Manish Tiwary said that this festive season the e-commerce platform has witnessed great participation fr0m over 360,000 MSME buyers on Amazon Business.

Amazon’s Great Indian Festival started during midnight of October 2 with Prime Early Access and went live for all customers on October 3.

There was access to the crores of product selection fr0m sellers on Amazon including unique products fr0m lakhs of Small and Medium Businesses (SMBs).

Local Shops saw a major growth in sales on Amazon under the Local Shops on Amazon program include Smile- Box, Liteon Bangalore, HomeUPS Chennai (kitchen- inverters and batteries), Peps Industries (mattress) and E-Sales India (washing machine, refrigerator, AC and TV).

Electronics and Appliances front-load washing machines, Refrigerators, LED TV’s, inverter batteries were most loved products fr0m Local shops sellers.

The Amazon Launchpad program specifically associated with startups and brand which sold a unique product every 2.5 seconds.

Gifts hampers, specialty lighting, health and wellness, Women's Sarees and Speakers were the most loved categories fr0m the Amazon launchpad program.