Design thinking and digital technologies will change the way business is being done at MSME: Expert

New Delhi, Sept 24 (KNN) Design thinking, digital technologies and tools will change the way business is being done at MSME, said Jitendra Das, Director at FORE School of Management, Delhi.

He was speaking at a seminar organised by Confederation of Indian Industry (CII), Chennai, on Branding, Product & Communication Design and Digital Marketing towards Nextgen.

He said, “In this highly competitive market, where ever the consumers are spending time, the MSME marketing team should be actively present to gather customer insights.”

Highlighting the importance of data and analytics in today’s internet world, FORE School of Management (Delhi), Director Jitendra Das said “Facebook is not offering free services; they are making money by understanding their likes and dislikes and profiling individuals, while generating marketing intelligence and consumer insights for companies like Cambridge Analytic. That’s’ the power of data and analytics.”

There is a whole lot of marketing happening and unsuspecting people are continuously bombarded with data. The personal information which is collected is used for influencing to a great extent ”, said, he added.

At the event, Muthu Ramalingam, Director and CEO at Dextrasys Technologies Pvt. Ltd spoke about the understanding of the process of lead generation and sales conversions for MSMEs and the importance of being present in various platforms and mobile driven solutions for improving lead management, sales conversions and deeper insights on prospective customers.

Design plays a major role in business along with technology and communication, said Ramesh Manickam, CEO - Centroid Design Pvt. Ltd.

He shared insights on different aspects of design which can be impacting business at the MSME.

While design thinking was stated as a problem-solving process, product and communication design is something which customer connecting emotionally, he added.