New Delhi, Jan 2 (KNN) In order to improve their customer value proposition and overall competitiveness, the Ministry of Micro, Small and Medium Enterprises Technology Development Centre (MSME-TDC) and Leelajay Technologies are jointly organising entrepreneurship skill development programme on digital marketing in Gurgaon.

The two day training programme will be held on January 18 and 19, 2014.

It has certificate course on digital marketing, content management system and website creation, e-mail campaigns, web analytics-demo, exercise - connecting landing page, search engine optimization and marketing and leverage social media.

Participants of the programme would be people from various economy sectors like who already know a little, a lot or nothing, about digital marketing and ecommerce, application developers, content developers, web developers, affiliate agents, search management, vendors, suppliers and agencies in this area.

As the rapid growth of digital marketing industry is a direct consequence of the global phenomenon that is the internet, every marketer needs to understand how to exploit digital marketing tools and techniques. (KNN/ST)