E-commerce MSMEs From Non-Metro Cities Receive Higher Diwali Orders This Season

New Delhi, Oct 13 (KNN) MSMEs from non-metro cities are clocking more Diwali orders this year than sellers from metro cities, as per a report by Tech-enabled logistics platform and unicorn Shiprocket.

The report unveiled that the e-commerce opportunity could be at a staggering USD 13 billion for the Indian MSMEs during the festive season.

It noted that with e-commerce gaining traction, it anticipates around 10-15 per cent of the total order volume to be attributed to first-time shoppers.

Shiprocket estimates the Indian e-commerce opportunity will be at a staggering USD 13-billion for the Indian MSMEs during the festive season, it said.

Observing that as much as 56 per cent of its order volume originates from non-metro cities, the platform said this underscores the rapid adoption of online shopping and digital transactions in smaller towns and rural areas.

In this spirit, MSMEs from tier-2, tier-3 and tier-4 cities are expecting higher Diwali gift orders than sellers from metro cities, it stated.

Shiprocket said it anticipates that around 10-15 per cent of the total order volume will be attributed to first-time shoppers, adding that Delhi NCR leads the charge with a commanding 28 per cent share of festive sales, closely followed by Mumbai at 13 per cent and Bengaluru at 7 per cent, as observed in the festive sales data.

With Delhi NCR being a thriving business environment, including a high number of MSMEs, this economic activity is fuelling consumer spending during the festive season, the platform said.

Shiprocket further said it is also witnessing a rise in festive exports from India with leading categories for global exports including artificial jewellery, beauty and grooming, clothing and accessories, healthcare, books, automotive accessories, home furnishings and decor, and pet supplies.

This demand is mostly driven by the US, the UK, Germany, Australia, Canada, France and the UAE, it said.  (KNN Bureau)