FICCI, Meta partner to digitally empower 500,000 women entrepreneurs
Hyderabad, Sept 27 (KNN) Federation of Indian Chambers of Commerce and Industry (FICCI) and Meta have partnered to digitally enable 500,000 women entrepreneurs across India.
They jointly with FLO Hyderabad and We Hub, organised a Workshop on 'Leveraging social media tools for Women-led Small and Medium Businesses'.
The workshop was the first in the series of offline engagements to be organised across India under the partnership between Meta's #SheMeansBusiness programme and FICCI-FLO's 'Empowering the Greater50' mission.
In addition, expert trainers would also conduct online workshops through the Greater50 Facebook page.
The workshop aims to train women entrepreneurs to grow their businesses using social media and gain in-depth knowledge of digital tools and critical aspects of digital marketing.
Welcoming the participants, Dr Sangita Reddy, Past President, FICCI and Joint Managing Director, Apollo Hospitals Enterprises, said, "FICCI's Empowering the Greater50 mission has combined synergies with the #SheMeansBusiness program of Meta, which fully recognises the importance of technology, especially social media, to enable a supportive environment for women-led SMBs to grow and sustain.”
She noted that India is moving at a tremendous pace on its journey towards being a digitally empowered society, and she said the power of connecting and using technology to empower women is intuitively coming to us.
Jayesh Ranjan, Principal Secretary, Industries and Commerce & Information Technology, Government of Telangana, said, "Today, successful entrepreneurship requires digital skills and a drive for innovation. The digitalisation of production processes and adoption of digital tools & technology by businesses allow for new business models and facilitate the realisation of entrepreneurial projects."
The workshop participants also received hands-on training using Meta Business Coach, an interactive WhatsApp chatbot. (KNN Bureau)