Four MSME entrepreneurs, members of IIA, bag prestigious Asia Brand Award in Hong Kong

New Delhi, Sept 11 (KNN) As many as four MSME entrepreneurs, the members of Indian Industries Association (IIA), bagged the prestigious 12th Asia Brand Award in a Ceremony held in Hong on Saturday.

Asia Brand Award Ceremony is held every year wherein famous brands and enterprises of Asian Countries including Japan, South Korea, Singapore, Malaysia, Thailand, India, China, Cambodia, and Taiwan etc. are awarded in a glittering Ceremony.

The four companies to get the awards are - M/s Macsam Clothing Pvt. Ltd. Noida U.P., M/s Nirmal Overseas Limited Delhi, M/s Navair International Pvt. Ltd. Delhi and M/s Autoform VIN Corporation Dehradun Uttarakhand.

President Indian Industries Association Sunil Vaish was invited by the organizers of the Asia Brand Award Ceremony as Guest of Honor for the inaugural function and to deliver a key note address on “Brand Innovation” during.

Vaish in his key note address said that “As on date world is one market, consumers are well aware and choices for products and services are plenty. Digital marketing have changed the scenario for consumer’s choice. Consumers are far more interested in what a brand does than what a brand says. As such the brand experience innovation is more important than ever.”

He further said brands are not just about an image / logo and promise you make but it is more about the concept, solution, purpose, experience, relationship and value for the consumers. Hence Brand Innovation is the need of the hour apart from product and service innovation.

President IIA shared his views about Make in India Brand with the delegates from other Asian Countries in the Ceremony and said that in India major reforms have been initiated to attract investment from outside the Country and improve the level of Ease of Doing Business in India.

Representative of Indian Companies Shailly Agarwal, R.K. Aggarwal and Siddharth Gandhi received the award in the ceremony.