Google launches ‘My Business App’ to help MSMEs build connection with customers

New Delhi, Dec 19 (KNN) To build connection between MSMEs/businesses and customers, Google India launched a new, redesigned, Google My Business App that allows businesses to update their profile, converse with customers, and attract new ones in real-time, on-the-go.

The application is a simple and free tool for SMEs to start their digital journey through listings on Google and keep their business presence up-to-date on Google Search and Google Maps. 

New features such as the new post button, a customer tab and the bottom navigation bar, allow businesses to follow and message customers directly from the app, enhancing engagement between both the parties.

Also, businesses can upload a photo, create an offer or an event, and add it right to their profile on Google for the world to see.

Besides, they can also manage their information seamlessly on Google from the profile tab and watch edits appear real-time across Search and Maps. 

Through the updated customer tab, businesses can connect with customers, reply to reviews and receive messages, all in one place.

In addition, businesses can even respond to customer reviews and get notifications on new customer connections as well. And with the new bottom navigation bar, businesses can track results that matter, as it provides a ‘one-tap access’ to the home tab, new customers tab, and profile tab.

In a statement, Director-Marketing Solutions, Google India, Shalini Girish, said, “The new app will encourage businesses to manage their presence on Google in real time, make their profiles more appealing and interact with customers.” 

The Google My Business app is available for download in Google Play or the App Store.