Govt launches Digital version of ODOP gift catalogue
New Delhi, Aug 6 (KNN) The government has introduced the digital version of the One District – One Product (ODOP) gift catalogue on Friday.
It was unveiled by the Union Minister of Commerce and Industry Piyush Goyal during the meeting with Export Promotion Councils and Industry Associations at Vanijya Bhawan.
The ODOP gift catalogue includes a wide range of products like Fragrances and Oils, Indian Spirits, Home Décor products, Fabrics, and Silks and Shawls.
He said that ODOP gift catalogue will give global recognition to the country’s diverse indigenous products.
Further, the minister urged all the line ministries, Industry Association, and Export Promotion Councils to utilize products from the catalogue for encouragement to designs and branding.
He also recommended a conscious effort to be taken to include these treasures of India for corporate gifting.
This will provide a tremendous boost to the local economy and will help promote the livelihood and sustenance of many farmers and artisans.
Minister highlighted that utilizing products from the catalogue will promote a brand image for local products in the international market.
He also requested all the associations to share their feedback on each of these products to ensure continuous improvement so that the products can compete at a global level.
The ODOP initiative is aimed at achieving the vision of Prime Minister Narendra Modi to foster balanced regional development across all districts of the country. (KNN Bureau)