New Delhi, Jun 6 (KNN) The website of Handloom Export Promotion Council has been redesigned with special focus on promoting Brand India Handloom products to buyers across the world.

“From design to content, the entire website has been revamped to make it more user-friendly, and interactive with rich features.  This would enable buyers across the world to better understand and appreciate the unique value proposition of Indian handloom products. The website seeks to address the gap between handloom exporters and buyers comprehensively. In the long run, these measures will facilitate enhancement of export of handloom products,” said the Ministry of Textiles.

Development Commissioner for Handlooms, Alok Kumar launched the revamped website of HEPC www.hepcindia.com here on Wednesday.

The revamp of website has been done in consultation with India Brand Equity Foundation under the Department of Commerce, Ministry of Commerce and Industry, in order to make the website more dynamic and responsive.

The website will facilitate prompt delivery of the Council’s services to its member exporters.

As on date, about 1,500 exporters of handloom products are members of the Council. Export of handloom products during 2013-14 was Rs 2,233 crore.

HEPC was set up in 1965 to promote export of handloom products. The main objective of HEPC is to support, protect, maintain, increase and promote export of Indian handloom fabrics. (KNN/ST)